The New Yahoo, the New Google, and Their Effect on You
2010 is going to be a hectic year for those who work in the SEO, or in internet marketing. As always, search engines, and their methodology for indexing websites, is going to undergo some changes. But this year may bring bigger, (and hopefully better) changes than in years past.
In addition to Microsoft's Bing soon controlling Yahoo's search in order to compete with Google, Google's search functionality is undergoing changes as well. Google plans to start using speed as a determining factor in your placement, and the content within a webpage will be analyzed further to ensure that the keywords are actually there. These changes bring new challenges to webmasters, and new obstacles to SEO specialists.
This means that preparation is key, and learning how these changes will affect you must be learned beforehand.
To help with this, I've compiled five tips to help you with your Google and Bing SEO:
1. Bing likes old domains
Domains registered several years ago, rather than recently registered ones, have a higher ranking in Bing. If you plan to buy a domain this year, I'd recommend you buy one that's several years old.
2. Google likes speed
If your website is filled with flash animations, cursor effects, etc. cut them out. Speed is going to be a factor in website ranking in the future.
3. Bing likes titles
Bing places more weight on the title meta tag than any other. This means that a fitting title is key to a high rankingin Bing.
4. Google hates when you change your mind
In the new Google, websites that have kept links from the past on their website for long periods of time generally are ranked higher than those that swap out links on a regular basis. Try not to remove existing links if at all possible.
5. Bing and Google like content
Bing loves text, and Google loves content matching your keywords. Pages with 350 words or more have a higher ranking in Bing, while Google is basing the keywords more on the content than the meta tags. Promising keywords to a shabby website will no longer cut it.
So what are you waiting for? Try it out!
Many people don't realize that you can try the new Google already. By entering a code, you can actually try the new Google ahead of time, and see these changes for yourself. Note: You cannot revert to the old Google if you use this code.
When going to Google, enter the code javascript:void(document.cookie="PREF=ID=20b6e4c2f44943bb:U=4bf292d46faad806:TM=1249677602:LM=1257919388:S=odm0Ys-53ZueXfZG;path=/; domain=.google.com"); in the address bar, and press enter.
Test out Bing too, and see how you stack in its search results comparatively to your Yahoo ranking. Now stop reading this article, and get busy implementing these SEO strategies.
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This is most easy to understand, quick fire tips on future SEO. I really love it. Thanks for this great compilation.
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That's great, I never thought about The New Yahoo, the New Google, and Their Effect on You like that before.
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