Your Website
One thing many marketers, as well as small business owners, fail to realize is that marketing is not limited to gaining recognition outside of your website. Shopping directories, advertising, and even word of mouth are all great ways to drive traffic and stimulate sales for your website, but it's within your website itself that is perhaps the most important part of your marketing strategy.
It's about getting organized, and implementing the simplest of tactics that can drive sales.
Let me give you some examples:
Say you're a small online art gallery that operates based on consignments. By simply disciplining yourself to put one or two new pieces on your website per day, you can drastically increase visitor loyalty, and sales.
Say you're a party planner, and you just announced that you now plan corporate events, too. Making a notice about this on the homepage, and adding business planning to your meta keywords, are both simple ways to better introduce the idea.
Say you are a coin dealer specializing in gold. Creating a page on your website offering facts as to why you should invest in gold is a simple, yet effective way to increase the confidence of visitors who are skeptical.
Marketing is more than ads and social media. Your very own website can offer a warehouse of marketing tools for free. Why not use it?
Posted by Ben AKA the webmaster at 1/10/2010 8:07 PM 
Categories: Recommended Marketing Strategies, Other Internet Marketing Tips
Tags: organization Marketing Website
Categories: Recommended Marketing Strategies, Other Internet Marketing Tips
Tags: organization Marketing Website
Your intent is right, but you are outdated in your information. First, meta tags do next to nothing now, as most web marketing experts will tell you. There are better and more sophisticated ways to attract traffic, which you must do - such as understanding SEO, the way spiders work, and taking advantage of social networking sites and social media sites. You can post those two new articles a day, but is anyone there to read them? If not, no sales.
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An excellent presentation. Clear. Practical. Insightful. Shows a depth of experience. Thank you. I learned a great deal.
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This is so cool..thanks so much for the info. Love it!
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